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Faigh Leat: Agus Seolann an Chuideachta Feachtas Branda Mesmerizing 360 Do WEBTOON


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Gníomhaireacht chruthaitheach Agus Cuideachta a cruthaíodh feachtas 360 le déanaí WEBTOON, the world’s largest digital comics platform with more than 10 million daily readers. Geared towards expanding the Korean brand’s presence in the U.S. market, the campaign is highlighted by a :60 anthem spot for theatrical and broadcast. In addition, And Company produced deliverables for print, OOH, digital, and social. 

WEBTOON gives comic book fans and artists an intuitive platform to create, publish, and share original comics. Tasked with generating buzz around the service for new and existing users alike, And Company focused the “Find Yours” campaign on WEBTOON’s powerful storytelling tools for creators, while celebrating the diverse, large-scale community it fosters: users can access thousands of stories in any genre from a range of artists — anytime, anywhere, and for free on iOS and Android.

Ceapadh é mar chroílár an fheachtais ar fad, agus is é Matt Hoffman ó HB Films a threoraíonn an láthair anthem, agus cuimsíonn sé caighdeán préimhe WEBTOON agus an taithí iompair a thairgeann sé. Tosaíonn an píosa cineamatúil le smaoineamh mná óga ar phíosa sceitseála sula ndíríonn sí isteach i saol mór leabhar grinn, mar go dtarraingítear gréasán de lucht féachana isteach ina scéal trí aip shoghluaiste WEBTOON. 

 “We wanted to make the anthem spot as aspirational and cinematic as possible in order to express the endless possibilities that the WEBTOON platform offers – whether you’re a creator or comic book fan looking to discover something new,” says And Company Creative Director Joshua Smith. “We found that what ultimately bonds the WEBTOON community is a shared passion for great stories, so we focused the campaign on that familiar feeling of being immersed in a captivating story — when the world falls away and you’re in this stolen moment, or you’re picking it back up any chance you get.”

Agus chaith an Chuideachta damhsóirí mar úsáideoirí WEBTOON ar snámh isteach sa domhan comics, a baineadh amach trí mheascán d'éifeachtaí in-ceamara agus VFX. Hoffman agus DP Rinne David G. Wilson lámhaigh ar na taibheoirí ar scáileán glas leis an gceamara Bolt, atá deartha chun gluaiseacht ag luas ard ard. Tugadh Electric Theatre Collective ar aghaidh chun cuidiú leis na saolta meallta a bhí ag déanamh lúbthachta a chruthú, le ceol a spreag turas bóthair ag Beacon Street chun béim a chur ar an turas Sícideileach. 

Once the video piece was completed, And Company integrated the creative from the spot and photoshoot with WEBTOON’s stunning brand identity to deliver a cohesive campaign for print, OOH, digital, and social. This included evolving the branding with a 3D logo reveal for the campaign. According to Smith, And Company and WEBTOON chose to keep the brand messaging simple to allow the visuals to sing, and let the audience infer their own ideas, playing on “Find Yours” campaign slogan. 

“Is breá linn feachtais iomlánaíoch, dhíreacha le branda a chruthú a chomhcheanglaíonn ár saineolas a chuimsíonn straitéis branda, dearadh, agus déanamh scannán,” concludes Smith. “We understand the challenges of ambitious campaign such as this one, especially for a user-focused brand like WEBTOON, which is built around a savvy, passionate audience who can connect the dots. Thankfully, we had the client’s complete trust and, more importantly, their great ideas and insights to make a campaign that will excite and resonate with comic book fans.”

Cliant: WEBTOON 

Gníomhaireacht: Agus Cuideachta
Stiúrthóir Cruthaitheach: Joshua Smith
Léiritheoir: Richelle Rothermich
Stiúrthóirí Ealaíne: Ann Moon, Phillip Schorr 
Cuideachta Léiriúcháin: HB Films
Stiúrthóir: Matt Hoffman
Stiúrthóir Grianghrafadóireachta: David G. Wilson
Léiritheoir Feidhmiúcháin: John Beveridge
Léiritheoir: Brad English
Production Designer:  Jordan Ferrer 
VFX & Postproduction Company: Electric Theatre Collective 
Léiritheoir: Sabrina Harrison
Maoirseoir VFX: Joshua Guillaume
Cabhraíonn 2D: Andrew Siner, Ujala Saini
Ealaíontóirí CGC: Corinne DeOrsay, Greg Gutkin
Eagarthóir: Brian Raess
Dathúil: Nick Sanders
Cúnamh Dath: Ale Amato 
Dearadh Ceoil / Fuaim: Beacon Street Studios
Cumadóirí: Andrew Feltenstein, John Nau 
Léiritheoir Feidhmiúcháin: Leslie DiLullo
Dearthóir Fuaime / Meascthóir: Rommel Molina
Cúntóir Measc: Mike Leone
Léiritheoir Sinsearach SD / Measc: Kate Vadnais 
Eolas Agus Cuideachta:
Agus is é an Chuideachta a Los Angelesgníomhaireacht chruthaitheach bunaithe ag obair le meascán saibhir de bhrandaí nuálaíocha stíl bheatha agus siamsaíochta. Ó straitéis chruthaitheach agus feachtais chuimsitheacha go tionscadail phriontála, digiteacha, gluaiseachta agus gluaisne, tá ár gcuid oibre fréamhaithe i léargais, i dtionchar, i saineolas dearaidh, agus i léirthuiscint ar scéalaíocht iontach. 

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